Мастера Парижской школы

The Challenge

Design and curate a travelling exhibition of original Salvador Dalí graphics — a space that frames the works with the gravitas of a museum while remaining intimate and immersive for a regional audience.

The Concept

Deep matte-black walls, brass-lined frames and precise gallery lighting concentrate the eye on each sheet. Hand-lettered calligraphy across the walls and a discreet live-music programme turn the visit into a full sensory ritual.

The Result

A 300 sqm exhibition that read as a serious museum staging in a commercial venue — strong press coverage, repeat visitors and a template later reused for further art projects.